Measure Where Your Brand Wins and Loses in AI-Driven Decisions
AI platforms are already influencing how customers compare and choose products. Flow helps you track your presence, competitor visibility, and recommendation patterns inside real AI conversations — so you can see where you’re being selected and where you’re being overlooked.
Conversational Intelligence
Why Brands Need Visibility Into AI-Driven Decision Conversations
Why Brands Need Visibility Into AI-Driven Decision Conversations
AI systems are increasingly shaping how customers compare options and decide what to choose. Instead of visiting multiple websites, users rely on AI-generated answers to evaluate products — meaning key decision moments are now happening inside conversations you don’t directly control or see.
Without visibility into these interactions, brands are operating blind. AI conversation analytics reveals where your brand appears, how it is positioned, which competitors are being recommended, and what types of conversations lead to selection — giving you the clarity needed to adjust strategy and improve outcomes.
AI systems are increasingly shaping how customers compare options and decide what to choose. Instead of visiting multiple websites, users rely on AI-generated answers to evaluate products — meaning key decision moments are now happening inside conversations you don’t directly control or see.
Without visibility into these interactions, brands are operating blind. AI conversation analytics reveals where your brand appears, how it is positioned, which competitors are being recommended, and what types of conversations lead to selection — giving you the clarity needed to adjust strategy and improve outcomes.
Core Components
What AI Conversation Analytics Actually Measures
AI conversation analytics is not just about tracking mentions — it’s about understanding how AI systems interpret your category, position your brand, and influence decisions during research and evaluation.
Flow breaks this down into measurable components that show where your brand is visible, how competitors are presented, and what types of conversations drive selection — turning AI-driven discovery into something you can analyze and act on.
AI Brand Presence Tracking
AI Brand Presence Tracking
AI Brand Presence Tracking
Track where and how your brand appears across AI-generated answers during research, comparison, and recommendation conversations.
Track where and how your brand appears across AI-generated answers during research, comparison, and recommendation conversations.
Track where and how your brand appears across AI-generated answers during research, comparison, and recommendation conversations.
Category & Solution Framing Analysis
Category & Solution Framing Analysis
Category & Solution Framing Analysis
Understand how AI systems define your category, group solutions, and determine which types of products are surfaced during discovery.
Understand how AI systems define your category, group solutions, and determine which types of products are surfaced during discovery.
Understand how AI systems define your category, group solutions, and determine which types of products are surfaced during discovery.
Competitor Visibility Assessment
Competitor Visibility Assessment
Competitor Visibility Assessment
Measure which competitors are consistently recommended, how they are positioned, and where they outperform your brand in AI-driven comparisons.
Measure which competitors are consistently recommended, how they are positioned, and where they outperform your brand in AI-driven comparisons.
Measure which competitors are consistently recommended, how they are positioned, and where they outperform your brand in AI-driven comparisons.
Conversational Query Pattern Analysis
Conversational Query Pattern Analysis
Conversational Query Pattern Analysis
Identify the most common questions users ask during research and evaluation — revealing where commercial intent begins and how it progresses.
Identify the most common questions users ask during research and evaluation — revealing where commercial intent begins and how it progresses.
Identify the most common questions users ask during research and evaluation — revealing where commercial intent begins and how it progresses.
Positioning & Sentiment Signal Analysis
Positioning & Sentiment Signal Analysis
Positioning & Sentiment Signal Analysis
Analyze how AI systems describe product strengths, weaknesses, and differentiators — and how your brand is framed relative to alternatives.
Analyze how AI systems describe product strengths, weaknesses, and differentiators — and how your brand is framed relative to alternatives.
Analyze how AI systems describe product strengths, weaknesses, and differentiators — and how your brand is framed relative to alternatives.
Start Preparing for AI Advertising Before the Channel Gets Competitive
Users are already asking AI what to choose, and decisions are happening inside these conversations. Flow helps you position your business and get ready to capture demand as AI advertising rolls out.
Start Preparing for AI Advertising Before the Channel Gets Competitive
Users are already asking AI what to choose, and decisions are happening inside these conversations. Flow helps you position your business and get ready to capture demand as AI advertising rolls out.
Start Preparing for AI Advertising Before the Channel Gets Competitive
Users are already asking AI what to choose, and decisions are happening inside these conversations. Flow helps you position your business and get ready to capture demand as AI advertising rolls out.
Conversational Query Sampling
Conversational Query Sampling
Collect representative prompts across AI platforms to map how users initiate research, refine questions, and explore solutions.
Collect representative prompts across AI platforms to map how users initiate research, refine questions, and explore solutions.
AI Response Structure Analysis
AI Response Structure Analysis
Examine how AI systems generate answers, comparisons, and explanations — identifying how information is organized and prioritized.
Examine how AI systems generate answers, comparisons, and explanations — identifying how information is organized and prioritized.
Brand Visibility Tracking
Brand Visibility Tracking
Track when, where, and in what context your brand appears within AI-generated responses across discovery and evaluation stages.
Track when, where, and in what context your brand appears within AI-generated responses across discovery and evaluation stages.
Competitive Conversation Mapping
Competitive Conversation Mapping
Analyze how competing solutions are presented within the same conversations — revealing positioning gaps and advantages.
Analyze how competing solutions are presented within the same conversations — revealing positioning gaps and advantages.
Insight Synthesis & Reporting
Insight Synthesis & Reporting
Translate conversational patterns into structured insights that inform strategy, messaging, and future advertising readiness.
Translate conversational patterns into structured insights that inform strategy, messaging, and future advertising readiness.
Conversation Intelligence Methodology
How Flow Turns AI Conversations Into Actionable Intelligence
How Flow Turns AI Conversations Into Actionable Intelligence
AI conversation analytics only becomes valuable when it translates raw interactions into clear strategic insight. Flow applies a structured methodology to analyze how users ask questions, how AI systems respond, and how brands are positioned within those responses.
This process reveals where visibility is gained or lost, how competitors are surfaced, and which conversational patterns influence decision-making — enabling businesses to adjust positioning based on real AI-driven behavior.
AI conversation analytics only becomes valuable when it translates raw interactions into clear strategic insight. Flow applies a structured methodology to analyze how users ask questions, how AI systems respond, and how brands are positioned within those responses.
This process reveals where visibility is gained or lost, how competitors are surfaced, and which conversational patterns influence decision-making — enabling businesses to adjust positioning based on real AI-driven behavior.
AI Discovery Insights
What You Unlock When You Understand AI Conversations
What You Unlock When You Understand AI Conversations
AI conversation analytics gives you visibility into how decisions are actually being shaped inside AI-driven discovery. Instead of relying on assumptions, you see how your category is framed, how competitors are positioned, and where your brand appears — or fails to appear — during research and evaluation.
This allows you to refine positioning, adjust messaging, and prioritize opportunities based on real conversational behavior. As AI platforms continue to influence how products are discovered and compared, this level of insight becomes a prerequisite for staying competitive in a channel where visibility is no longer controlled by traditional search or paid media alone.
AI conversation analytics gives you visibility into how decisions are actually being shaped inside AI-driven discovery. Instead of relying on assumptions, you see how your category is framed, how competitors are positioned, and where your brand appears — or fails to appear — during research and evaluation.
This allows you to refine positioning, adjust messaging, and prioritize opportunities based on real conversational behavior. As AI platforms continue to influence how products are discovered and compared, this level of insight becomes a prerequisite for staying competitive in a channel where visibility is no longer controlled by traditional search or paid media alone.
Get Started
Turn AI Conversation Data Into Strategic Advantage
Turn AI Conversation Data Into Strategic Advantage
If you want to understand where your brand stands inside AI-driven discovery, start by analyzing how conversational AI platforms interpret your category, competitors, and positioning. Flow helps you translate that data into clear strategic direction.
If you want to understand where your brand stands inside AI-driven discovery, start by analyzing how conversational AI platforms interpret your category, competitors, and positioning. Flow helps you translate that data into clear strategic direction.
Apply for AI Ads Readiness
Apply for AI Ads Readiness
Share details about your business, acquisition model, and growth objectives. We assess how your brand currently appears within AI-driven conversations and determine where strategic improvements can be made.
Share details about your business, acquisition model, and growth objectives. We assess how your brand currently appears within AI-driven conversations and determine where strategic improvements can be made.
Flow designs AI advertising infrastructure for conversational AI platforms such as ChatGPT and emerging large language model ecosystems.
Flow designs AI advertising infrastructure for conversational AI platforms such as ChatGPT and emerging large language model ecosystems.